Targeted Cold Calling Is Like Investor Gold

Cold calling is a great way to gain leads for your real estate investing business. However, just cold calling randomly isn’t likely to get you very far. And, random cold calling may put you in risk of getting in trouble with the National Do Not Call Registry.

Rather than cold calling at random, you can use targeted cold calling to reach those who are somewhat motivated to sell their home now or in the near future. Targeted cold calling can be like investor gold, helping build you a nice sized nest egg.

Smart Prospecting

When you set out to do some smart prospecting for your target audience, and follow up with those leads, you can ultimately end up with some quality deals. It might cause you a little anxiety at first when you cold call those targets, but the more you do it, the more at ease you’ll become. If you spend time studying the material I’ve provided, including the telephone script, you’ll become a cold calling pro.

Targeted Lead Sources

If you’re wondering where a majority of your cold calling sources will come from, it’ll probably be sites like Trulia, Craigslist, Realtor.com, Zillow, or Redfin.  In addition, you can also check out your local county public records if you see a vacant house and want more information.  And, it never hurts to know some realtors who may be able to give you leads on those that don’t want to list their homes, yet need to sell them fast.

Keep in mind that the people you are calling are probably receiving other calls too. They may have realtors or other real estate investors calling. Let them know quickly who you are and what you can do. Let them know how you can help them. Keep the conversation simple and short, perhaps a minute or two – five at the most. Be sure to use the phone call script, but try not to sound “scripty”.

Be Compassionate

You want to come across as confident and empathic. That seller is most likely dealing with some sort of issue in life which is causing them to have to sell their home fast. You can come in as their problem solver, but remember that they may still be hesitant. Their home may represent a whole lot to them, so be compassionate and personal.

Your end goal of the telephone conversation is to setup an appointment where you can view the property and meet the seller in person. If you feel like their home may fit your criteria, jump right in and setup an appointment. Follow up is important. Even if they say no right now, you can follow up later in case they change their mind.

Your phone presence is important, and the good thing is you can practice, practice, and practice till you’re feeling quite confident. Targeted cold calling is truly like investor gold, as you target those who are motivated to sell and use your phone skills to get that appointment.